Gold Star Web is a boutique digital operations and integration firm based in Chico, California.
Founded by Sherry Gillis in 1995, Gold Star Web grew from a pioneering passion for the internet into a trusted partner for established businesses seeking clarity and cohesion in their digital operations. Sherry began by designing and implementing SkywayTools.com, one of the first online tool stores internationally, for her family business, Skyway Tool Center. Her early curiosity and drive led her to master HTML, long before most people even knew what a website was, setting the stage for a career dedicated to building meaningful online experiences.
Over the years, Sherry and Gold Star Web have helped organizations across industries, including local television stations, world-renowned art galleries, real estate agencies, regional nonprofit organizations, manufacturers, and ecommerce businesses. From designing websites and implementing search engine strategies to creating high-end 360° virtual tours for real estate, the work has always been about achieving results and aligning digital systems with business goals.
Our experience spans every phase of digital evolution:
-
Website & e-commerce development – From early HTML sites to modern integrated platforms.
-
Search engine placement – Helping businesses attract the right audience and reach sales goals.
-
Video production & social media – Producing content, posting strategically across YouTube, Rumble, and social media platforms, and generating millions of views per year for our clients.
-
Event & webinar management – Running Zoom events, recording, editing, and distributing content to multiple platforms.
-
System integration & vendor coordination – Aligning websites, email marketing, social media, and internal workflows so businesses run more smoothly.
-
Accessibility & compliance – Ensuring websites meet ADA standards using tools like AccessiBE.
-
Problem-solving & technical solutions – Solving complex website challenges that other programmers could not, often within weeks.
Over time, Gold Star Web evolved from a web design company into a strategic partner for established business owners. We work with a limited number of clients at a time, providing thoughtful oversight, operational clarity, and guidance, rather than simply executing tasks. Our boutique approach allows us to bring decades of experience to bear on each client’s unique needs, coordinating vendors, aligning systems, and ensuring that all moving parts of a digital presence work together seamlessly.
We believe in collaboration, precision, and long-term results. Our clients rely on us not just for websites or social media, but for integration, strategy, and trusted guidance, so they can focus on leading their businesses with confidence.